Paid Ads

Ads that bring in leads, not just clicks.

Google and Meta campaigns built around cost per lead, with tracking that shows exactly what every dollar brings back.
$
Campaign dashboard
Google Ads · Meta Ads
Leads
126
Cost per lead
$48
Calls
74
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Reviews
Every lead tracked
Phone calls
Tracked
Form fills
Tracked
Bookings
Tracked
Cost per lead
Reported
The reality

Clicks keep getting pricier. Leads don't have to.

Google Ads costs keep climbing. The businesses that win aren't the ones that spend the most. They're the ones that track every call and form, and cut whatever doesn't pay.

$5.42
average cost per click

on Google search ads across industries, and still rising.

LocaliQ / WordStream, 2026
$66.69
average cost per lead

The benchmark we work to beat, account by account, with tighter targeting and better landing pages.

LocaliQ / WordStream, 2026
8.18%
average conversion rate

for Google Ads. A focused landing page is one of the biggest levers we pull.

LocaliQ / WordStream, 2026
$0
markup on ad spend

Your budget goes straight to Google and Meta from your own account. Our fee covers the work.

North Needle pricing
The takeaway
We don't report on impressions. We report on calls, forms and booked jobs, and what each one cost.
What's included

Everything a campaign needs to pay for itself.

Strategy, setup, landing pages and tracking, handled by one team that's accountable for the result.

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− negative: jobs
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− negative: DIY
roof replacement cost
01 · Google Search Ads
Show up the moment they search

High-intent keywords, tight ad groups and negative keyword lists, so you pay for buyers, not browsers.

Meta campaign
Prospecting · Retargeting · Lead forms
Audience
Local, 25 mi
02 · Meta Ads
Reach them before they search

Facebook and Instagram campaigns that build demand and bring back visitors who didn't call the first time.

Above the fold
Clear offer, real reviews and one button
On mobile
Short form plus tap-to-call
03 · Landing pages
Pages built to convert

A dedicated page for each campaign: one clear action, fast load times and proof above the fold.

Phone calls
Tracked
Form fills
Tracked
Bookings
Tracked
Offline sales
Imported
04 · Conversion tracking
Know what every lead cost

Call tracking, form tracking and GA4 conversions set up properly, so the platforms optimize for real leads.

Ad A · offer
3.9%
Ad B · reviews
2.7%
Ad C · price
1.8%
05 · Testing
Weekly tuning, monthly tests

Search terms, bids and budgets reviewed every week. New ads and offers tested every month.

Monthly report
Spend ✓ Leads ✓ Cost per lead ✓ Next steps ✓
Strategy call
Monthly
06 · Reporting
Plain-English reports

Spend, leads, cost per lead and what we're changing next, plus a monthly strategy call.

How we launch

From audit to first leads in weeks

Paid ads can bring leads within a few weeks. Here's how we get there without wasting your first month's budget.

Ad spend stays in your own account
No markup on spend, ever
3-month minimum term
Get a $500 ads audit →
01
Audit what you spend now

We review your accounts, tracking and competitors to find wasted spend and missed demand.

You get
A clear picture
02
Fix tracking first

Calls, forms and bookings are tracked before a dollar is spent, so every decision is based on real leads.

You get
Clean conversion data
03
Build campaigns and pages

Tight keyword groups, audiences and ads, each sent to a landing page made for that offer.

You get
Launch-ready campaigns
04
Launch and learn

The first weeks are for learning. We watch search terms closely and cut waste fast.

You get
Weekly optimization
05
Scale what works

Budget moves to the campaigns, keywords and ads that bring the cheapest leads.

You get
Lower cost per lead
Your first 90 days

Fast to launch, better every month

Paid ads move faster than SEO. Here is what the first three months look like.

Weeks 1 to 2
Audit and tracking

Account audit, conversion tracking, call tracking and a launch plan.

Weeks 3 to 4
Build and launch

Campaigns, ads and landing pages built and live.

Month 2
Learn and cut waste

Search terms pruned, bids tuned, first ad tests running.

Month 3
Scale winners

Budget shifted to what works, new offers and audiences tested.

Monthly report
Every dollar, accounted for.

Spend, leads and cost per lead by campaign, in plain English, plus a monthly strategy call to decide what's next.

Spend by campaign
Calls, forms and bookings
Cost per lead trend
Next month's tests
Paid ads report
Sample data
Ad spend
$3,200
Leads
71
Cost per lead
$45
Next month
Pause 6 broad keywords · Test a new offer · Add a retargeting audience
Pricing

Pricing that makes sense

Our fee covers strategy, setup, management and reporting. Ad spend is paid directly to Google and Meta. One-time setup from $500.

Ad creative add-on
Add to Visibility or Growth
+
$800
/month

Fresh, tested ad creative for Instagram, Facebook and Reels, added to either retainer.

Add ad creative
✓
4–8 ad creatives a month
✓
Static, AI video and UGC-style formats
✓
Monthly testing plan with new hooks and angles
✓
Sized for Instagram, Facebook and Reels
✓
Run them through Growth, or hand them to your team
Most popular
Growth
SEO + paid ads
from
$1,200
/month

Ads for leads now, SEO for cheaper leads later. Our most popular plan.

Start with Growth
✓
Google Ads and Meta Ads management
✓
Landing pages for campaigns
✓
Conversion, call and form tracking
✓
Local SEO and Google Business Profile
✓
Monthly strategy call
✓
Ad spend paid directly, never marked up
Not sure your ads are working?
Marketing Audit and 90-Day Plan
Ads, tracking and competitor review, with a prioritized 90-day plan you keep either way.
$500 →
Decorative background
Client words

Trusted by the people we build for.

Chris Ciunci
Founder | Skayle360
Chris Ciunci | Founder | Skayle360
The experience has been marked by forward thinking, clear direction, and real ownership. They’ve seamlessly integrated into our workflow, feeling like part of our team even from the outside.
Alex Subsick
Director of Sales | WS Associates
Alex Subsick | Director of Sales | WS Associates
Working with Ishaq and his team was exceptional from start to finish. They pair world-class design with real strategic insight, and made the whole process clear, organized, and genuinely enjoyable.
Adam Waitkevich
President | ClearWaterDivorce
Adam Waitkevich | President | ClearWaterDivorce
We were thrilled to work with them: thoughtful, clear, and invested in shaping our concept. They offered honest guidance and a client-first perspective throughout, that elevated the project.
Justin King
Chief Operating Officer | TPM Programs
Justin King | Chief Operating Officer | TPM Programs
They gave our brand and website the polish it had been missing. Sharp strategy, clean design, and a team that listened closely and moved quickly. The result reflects exactly who we are.
Visnja Zarak
Co-Founder | Hostess Catering
Visnja Zarak | Co-Founder | Hostess Catering
They understood our vision immediately and guided us through a complete transformation. They were responsive, collaborative, and invested in every detail.
Natalie Kuldell
Executive Director | BioBuilder
Natalie Kuldell | Executive Director | BioBuilder
Fabulous! Lots of great back and forth, and a real “let’s get this right” approach to our thought-leadership content. Truly responsive, and I’m very proud of the final product.
Damien Cabral
Co-Founder | PrepU
Damien Cabral | Co-Founder | PrepU
They consistently go above and beyond without being prompted, offer thoughtful input, and are regarded as an extension of our internal team, even though they sit outside our walls.
Jon Barrett
Founder | BearIT Group
Jon Barrett | Founder | BearIT Group
I had an excellent experience working with the team and would highly recommend their services. Their professionalism, dedication, and commitment to quality were evident throughout.
Keith Lowey
Partner | Verdolino & Lowey, P.C.
Keith Lowey | Partner | Verdolino & Lowey,P.C
What we appreciated most was how invested Ishaq was in getting things right. It truly felt like collaborating with someone who had our best interests in mind.
Dave Lavinsky
President | Growthink
Dave Lavinsky | President | Growthink
They turned our message into marketing videos that actually perform. Clear storytelling, quick turnaround, and a team that understood our audience and what would move them to act.
Chris Maloof
Vice President | Precision Technologies
Chris Maloof | Vice President | Precision technologies
Collaborating with them was a standout experience. Their attention to detail, willingness to dig into our challenges, and commitment to a high-quality result made the entire process smooth.
Joe Dorrian
CEO & President | ITI Devices
Joe Dorrian | CEO & President | ITI Devices
Our new website finally matches the quality of our products. The team was organized, responsive, and thoughtful at every step, and the result is clean, fast, and easy for customers to use.
Mandy Antoniacci
Author, Speaker | Park & Fine Literary
Mandy Antoniacci | Author, Speaker | Park & Fine Literary
We’ve worked with Ishaq on two high-profile projects now, and I can’t wait for the next. He over-delivers on every ask: timing, creativity, speed, and efficiency. So, so pleased!
Michael Wenzke
Founder | The Revolutionary Story Tour
Michael Wenzke | Founder | The Revolutionary Story Tour
They captured the spirit of our tour and brought it to life online. The website is bold, easy to navigate, and has made it far simpler for people to discover us and book.
Jay French
Founder | CCW Breakaways
Jay French | Founder | CCW Breakaways
Their video campaigns gave our marketing a real lift. Every piece was on-brand, on time, and built to connect with our audience. They care about results, not just the final cut.

Trusted by leading businesses.

We’re grateful for the businesses that invite us into their journey. Their trust fuels the clarity, creativity, and partnership at the heart of our work.
FAQ

Straight answers

What business owners ask us most about Google and Meta ads.

Ask us anything →
01

Is ad spend included in the fee?

No. Ad spend is paid directly to Google or Meta from your own account, and we never mark it up. Our fee covers strategy, setup, management and reporting.

02

How much should I spend on ads?

It depends on your market and what a customer is worth to you. Your audit includes a recommended starting budget based on real cost-per-click data for your keywords, and we scale only when the numbers work.

03

How fast will I see leads?

Paid ads can bring leads within a few weeks. The first month includes a learning period while we and the platforms find what converts. From there, the work is bringing cost per lead down.

04

Google or Meta: which is right for me?

Google catches people already searching for what you do, so it usually comes first for service businesses. Meta builds demand and brings visitors back. Many businesses do best with both, and we'll tell you honestly where to start.

05

What's the minimum commitment?

Three months. Ads need several weeks to learn, and three months gives enough data to judge results fairly.

06

Do I own the ad accounts?

Yes. Campaigns run in accounts you own, and all creative, data and tracking stay with you.

07

Do you build the landing pages?

Yes. Campaign landing pages are included in Growth, built to load fast, match the ad and make one action easy.

Have a project? Let’s talk!

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NDA? Absolutely, just ask.
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We’ll reply within 24 hours, fast and focused.
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Work with senior designers and marketers.
Schedule a call:
Ishaq Javed, founder of North Needle
Ishaq Javed
Founder & CEO
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