PR & Reputation

Proof that you're the right choice.

Press releases, award entries and a steady stream of reviews, so people find proof wherever they look you up.
✦
Press release
For immediate release
Business news
Your Company named a finalist for regional Business of the Year
Published this month · Shared to your profiles
4.9
★★★★★
312 Google reviews
★★★★★
"Fast, honest and easy to work with. We'd hire them again."
★★★★★
"They explained everything clearly and finished early."
Proof people find
Google reviews
Growing
Press
Monthly
Awards
Entered
Directories
Accurate
Why reputation

People check. Then they choose.

Before anyone calls, they look you up: reviews, news, awards and profiles. What they find in those few minutes decides whether you make the shortlist.

96%
read online reviews

Only 4% of consumers say they never read reviews when choosing a local business.

BrightLocal, 2025
74%
use 2+ review sites

Most people compare what they see across platforms before they decide.

BrightLocal, 2025
93%
expect a reply

Only 7% of consumers say they don't expect businesses to respond to reviews.

BrightLocal, 2025
Monthly
fresh proof

Press releases, award announcements and new reviews keep what people find current.

North Needle PR & Reputation
The takeaway
Your reputation is already being decided online. We make sure the proof is there when people look.
What we do

Build proof everywhere they look.

Earned credibility, managed in one place: news, awards, reviews and the profiles people check.

Press release
Company opens a second location
Announcement
Named a finalist for a regional business award
01 · Press releases
News worth publishing

New hires, launches, milestones and community work, written and published as press releases.

Best of city
Industry awards
Top workplaces
Rising stars
Community honors
02 · Award entries
Awards that build trust

We find the right awards and lists for your industry and city, and write entries that stand out.

4.9
★★★★★
312 Google reviews
03 · Review generation
A steady stream of reviews

A simple ask-after-every-job process with links and templates, so happy clients actually leave reviews.

5-star reply
Thank you, Sarah! It was a pleasure working with you.
2-star reply
We're sorry to hear this. Please call us so we can make it right.
04 · Review responses
Every review answered

Thoughtful, on-brand replies to good and bad reviews, so prospects see a business that cares.

Google Business Profile
Updated
Yelp
Updated
BBB
Updated
Industry directory
Updated
05 · Profiles & directories
Profiles that match

Accurate, complete profiles on the sites people check: Google, Yelp, BBB and industry directories.

Rating
4.9
New reviews
+24
Press
+2
06 · Reporting
See your reputation grow

Monthly reporting on reviews, rating, press and profiles, in plain English.

How it works

Credibility, built on purpose

Reputation isn't luck. It's a system that keeps producing proof, month after month.

Press releases and award entries
A review process your team can run
Profiles kept accurate everywhere
Get a $500 audit →
01
Reputation audit

We look you up the way a prospect would: reviews, ratings, news and profiles, compared with your competitors.

You get
A reputation snapshot
02
Fix the basics

Claim and complete profiles, fix inconsistent details, and set up a simple review request process.

You get
Clean, consistent profiles
03
Create news

We find the story in your milestones, hires and community work, and turn it into press releases.

You get
Regular announcements
04
Enter the right awards

A shortlist of awards worth winning in your industry and city, with entries written for you.

You get
Award entries
05
Keep it fresh

Recent reviews and recent news matter. We keep both coming so your proof never looks stale.

You get
Ongoing proof
Your first six months

Proof that keeps stacking up

Each month adds something new for prospects to find.

Month 1
Audit and profiles

Reputation audit, profiles claimed and cleaned up, review process live.

Month 2
First announcements

First press release published and award shortlist agreed.

Month 3
Momentum

Review volume climbing and first award entries submitted.

Months 4 to 6
Recognition

A growing record of reviews, news and honors that sets you apart.

Monthly report
Your reputation, measured.

Monthly reporting on what people find when they look you up, and what we're adding next.

Rating and review count
Press releases published
Award entries and results
Profile accuracy
Reputation report
Sample data
Google rating
4.9
New reviews
24
Press releases
2
Next month
Submit 2 award entries · Announce a new partner · Update 5 directory profiles
Pricing

Simple add-on pricing

PR is a monthly add-on to any plan. The review-generation process is already included in Visibility and Growth.

Visibility
SEO + AI search
from
$900
/month

Own Google, Maps and AI answers in your area, with a review process built in.

Explore Visibility
✓
Local and practice-area SEO
✓
Google Business Profile management
✓
2 search-driven blog posts a month
✓
AI search visibility in ChatGPT and Google AI answers
✓
Review-generation process
✓
Monthly report in plain English
Add-on
PR & news publishing
Monthly add-on
add-on
+$300
/month

Keep a steady flow of news and recognition behind your brand.

Add PR
✓
Press releases
✓
Award announcements
✓
Profile updates
✓
Works with any plan
Not sure what people see?
Marketing Audit and 90-Day Plan
Website, SEO and Google Business Profile review, with a prioritized plan you keep either way.
$500 →
Decorative background
Client words

Trusted by the people we build for.

Chris Ciunci
Founder | Skayle360
Chris Ciunci | Founder | Skayle360
The experience has been marked by forward thinking, clear direction, and real ownership. They’ve seamlessly integrated into our workflow, feeling like part of our team even from the outside.
Alex Subsick
Director of Sales | WS Associates
Alex Subsick | Director of Sales | WS Associates
Working with Ishaq and his team was exceptional from start to finish. They pair world-class design with real strategic insight, and made the whole process clear, organized, and genuinely enjoyable.
Adam Waitkevich
President | ClearWaterDivorce
Adam Waitkevich | President | ClearWaterDivorce
We were thrilled to work with them: thoughtful, clear, and invested in shaping our concept. They offered honest guidance and a client-first perspective throughout, that elevated the project.
Justin King
Chief Operating Officer | TPM Programs
Justin King | Chief Operating Officer | TPM Programs
They gave our brand and website the polish it had been missing. Sharp strategy, clean design, and a team that listened closely and moved quickly. The result reflects exactly who we are.
Visnja Zarak
Co-Founder | Hostess Catering
Visnja Zarak | Co-Founder | Hostess Catering
They understood our vision immediately and guided us through a complete transformation. They were responsive, collaborative, and invested in every detail.
Natalie Kuldell
Executive Director | BioBuilder
Natalie Kuldell | Executive Director | BioBuilder
Fabulous! Lots of great back and forth, and a real “let’s get this right” approach to our thought-leadership content. Truly responsive, and I’m very proud of the final product.
Damien Cabral
Co-Founder | PrepU
Damien Cabral | Co-Founder | PrepU
They consistently go above and beyond without being prompted, offer thoughtful input, and are regarded as an extension of our internal team, even though they sit outside our walls.
Jon Barrett
Founder | BearIT Group
Jon Barrett | Founder | BearIT Group
I had an excellent experience working with the team and would highly recommend their services. Their professionalism, dedication, and commitment to quality were evident throughout.
Keith Lowey
Partner | Verdolino & Lowey, P.C.
Keith Lowey | Partner | Verdolino & Lowey,P.C
What we appreciated most was how invested Ishaq was in getting things right. It truly felt like collaborating with someone who had our best interests in mind.
Dave Lavinsky
President | Growthink
Dave Lavinsky | President | Growthink
They turned our message into marketing videos that actually perform. Clear storytelling, quick turnaround, and a team that understood our audience and what would move them to act.
Chris Maloof
Vice President | Precision Technologies
Chris Maloof | Vice President | Precision technologies
Collaborating with them was a standout experience. Their attention to detail, willingness to dig into our challenges, and commitment to a high-quality result made the entire process smooth.
Joe Dorrian
CEO & President | ITI Devices
Joe Dorrian | CEO & President | ITI Devices
Our new website finally matches the quality of our products. The team was organized, responsive, and thoughtful at every step, and the result is clean, fast, and easy for customers to use.
Mandy Antoniacci
Author, Speaker | Park & Fine Literary
Mandy Antoniacci | Author, Speaker | Park & Fine Literary
We’ve worked with Ishaq on two high-profile projects now, and I can’t wait for the next. He over-delivers on every ask: timing, creativity, speed, and efficiency. So, so pleased!
Michael Wenzke
Founder | The Revolutionary Story Tour
Michael Wenzke | Founder | The Revolutionary Story Tour
They captured the spirit of our tour and brought it to life online. The website is bold, easy to navigate, and has made it far simpler for people to discover us and book.
Jay French
Founder | CCW Breakaways
Jay French | Founder | CCW Breakaways
Their video campaigns gave our marketing a real lift. Every piece was on-brand, on time, and built to connect with our audience. They care about results, not just the final cut.

Trusted by leading businesses.

We’re grateful for the businesses that invite us into their journey. Their trust fuels the clarity, creativity, and partnership at the heart of our work.
FAQ

Straight answers

What business owners ask us most about PR and online reviews.

Ask us anything →
01

Can you guarantee press coverage or awards?

No one honestly can. We guarantee the work: well-written releases, strong award entries and steady effort. Results depend on the story and the judges.

02

What counts as news?

More than you'd think: new hires, new services or locations, milestones, community work, partnerships and awards. We help you spot the stories.

03

Is it OK to ask customers for reviews?

Yes. What's not allowed is fake reviews, paying or rewarding people for reviews, or only asking happy customers. Our process follows Google's review policies and the FTC's rules on fake reviews.

04

How do you handle negative reviews?

Calmly and quickly. We draft professional, on-brand replies and help you resolve the issue directly where possible. A good reply can win more trust than the review costs.

05

Do I need to be a big company for PR?

No. Local news, industry publications and award programs care about real stories from businesses of every size.

06

Who writes everything?

Our team writes every release, entry and reply, and nothing goes out without your approval.

07

What's the minimum commitment?

Three months, like our other marketing plans.

Have a project? Let’s talk!

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NDA? Absolutely, just ask.
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We’ll reply within 24 hours, fast and focused.
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Work with senior designers and marketers.
Schedule a call:
Ishaq Javed, founder of North Needle
Ishaq Javed
Founder & CEO
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How can we help you?
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