You built a great product. Now make it obvious.
Product design, brand, Webflow marketing sites and growth for SaaS teams. We make what you've built easy to understand, easy to try and easy to buy, from the first landing page to the pricing page your sales team sends every day.
Your next customer is already in your funnel. They just haven't told you yet.
of B2B buyers prefer a buying experience with no sales rep involved.
Gartner survey of 646 B2B buyers, 2026of B2B software buyers now start their research in an AI chatbot more often than in Google.
G2, The Answer Economy, 2026software buyers purchased from a vendor they had never heard of before.
G2 survey of 1,076 software buyers, 2026Your website, your pricing page, your reviews and what AI tools say about you now do most of the selling. For a newer product, that's the opening: buyers will choose a name they've never heard of when the evidence is clear.
Where good products leak users.
Most SaaS growth problems aren't traffic problems. They're clarity problems at one of six stages. We audit each one against your analytics, then fix the biggest leak first.
Visit: get found
We buildUse-case, integration, comparison and "alternative to" pages, structured so Google and AI tools can find and cite them.
Common leakA site that only ranks for your brand name.
Understand: the five-second test
We buildA hero that says who it's for, what it replaces and the outcome, then shows the real product, not an abstract illustration.
Common leak"The all-in-one platform to supercharge your workflow."
Trust: proof before the pitch
We buildCustomer stories with specifics, review badges, integrations and a security page that answers the questions IT will ask.
Common leakA row of logos with no story behind them.
Try: sign-up or demo
We buildA clear pricing page and one obvious next step for each buyer: a self-serve trial for users, a short demo form for teams.
Common leakEvery plan says "Contact sales," and the demo form has nine fields.
Activate: the first "aha"
We buildOnboarding designed around the moment a new user first gets value: templates, sample data, checklists and empty states that teach.
Common leakAn empty dashboard and a product tour nobody finishes.
Pay: upgrade and expand
We buildUpgrade moments tied to real value, a billing flow that makes sense and lifecycle emails that bring quiet accounts back.
Common leakPaywalls that interrupt instead of help.
From product to pipeline. Shipped by one team.
Ship one release or the whole roadmap. Product, brand, site and growth are designed together, so what you promise on the homepage is what users find inside the app.
From zero to shipped, more than once.
A career platform that launched with a brand, a website, two mobile apps and an admin dashboard, and an AI developer tool built from the first sketch to the Chrome Web Store.
PrepU
A career launch companion for students, starting with no brand, no product and no market presence, that needed to look credible enough to win its first customers.
"They consistently go above and beyond without being prompted, offer thoughtful input, and are regarded as an extension of our internal team, even though they sit outside our walls."
Annote
Click any element, speak or type, and AI turns it into a ticket with the page, browser, console and network data attached, ready for a developer to act on.
"We built Annote because we lived this problem on client projects. It's the tool we wanted for our own QA, and now our team and clients report bugs with it every day."
Shipped in sprints, not one big reveal.
The way your product team already works. Short cycles, something you can click at the end of each one, and decisions made on your data, not our opinions.
Discovery
Your ICP, the jobs buyers hire you for, a teardown of your competitors and a funnel audit in your analytics.
Positioning
Messaging, page structure and user flows, agreed in wireframes before anything gets polished.
Design
UI in Figma, a shared design system and a clickable prototype you can put in front of real users.
Build and QA
Webflow or product build, analytics events wired up and tested on every device before launch.
Ship and iterate
Launch, then monthly experiments on the leak that matters most, reported in sign-ups, activation and pipeline.
Trusted by leading businesses.
Do you work with early-stage startups?
Yes. PrepU came to us with no brand, no website and no product, and launched with all three plus an admin dashboard. We also work with teams that already have traction and need their site and product to catch up. Scope follows the stage you're at.
Can you design the product, not just the marketing site?
Yes. We design web apps, dashboards, mobile apps and admin panels in Figma, then either build them or hand your engineers clean files, specs and a design system.
Why Webflow for a SaaS marketing site?
Your marketing team can launch pages, test messaging and publish content without waiting on engineering, and the site stays fast and SEO-ready. Your product stays on your own stack.
Do you build for product-led or sales-led growth?
Both. Product-led sites are built around sign-up and activation, sales-led sites around demo requests and pipeline. Most SaaS ends up somewhere in between, so we give each buyer one clear path.
What does a SaaS website cost?
Webflow sites start from $5,000 for up to 5 pages and from $9,500 for up to 12. Product design starts from $15,000, MVP design and build from $35,000, and UX audits are $2,500. You get a fixed proposal after a free discovery call.
Do I own everything?
Yes. Your website, content, ad accounts and analytics stay in your name. If we part ways, you keep it all.
Who actually does the work?
Our core team, every time. No hidden subcontractors. You sign with NorthNeedle LLC, our US company, and every invoice is in US dollars.
Have a project? Let’s talk!
