Brand Identity & Webflow

Elite Advisor Development started as an idea, not a brand. Founder Maria Considine King had spent two decades coaching more than 1,000 financial advisors, but her new 10-week program had no name, no identity and no website. It needed to earn the trust of firm owners from day one, explain a five-module curriculum clearly, and make state funding feel simple to claim.

We built the brand from a blank page. A folded-ribbon monogram that reads as forward motion, a slate navy and warm cream palette with gold used sparingly, and a refined serif paired with a clean grotesque. We then carried the system across business cards, email signatures and letterhead, and gave each of the five modules its own colour so the curriculum reads at a glance.

We designed a five-page website that sells a program, not just a person. A clear story runs from the hero to the curriculum, the founder page leads with two decades of results, and client stories are backed by real firm logos. Every page drives to one action: book an intro call with Maria.

The hardest part to explain became the easiest to read. A dedicated Workforce Funding page walks firms through eligibility in three quick checks, and the curriculum page lays out every week, session and outcome, so decision-makers can say yes without a sales call.

We built the site in Webflow so the team can update cohort dates, testimonials and content without a developer. It is fully responsive, fast and structured for search, ready to grow with every new cohort.