Brand, Website & Video

WS Associates has connected high-tech companies with specialized manufacturers for more than 50 years, but their old brand and website didn't show it. The site felt dated, eight very different capabilities were hard to tell apart, and buyers in semiconductor, medical and aerospace couldn't quickly see the certifications and track record behind every quote. They needed a rebrand that looked as precise as the parts they deliver.

We rebuilt the identity around one idea: engineered trust. A deep forest green that feels established and calm, a mint and white canvas that keeps technical content clean, and a confident grotesque that gives statements like “Partnerships that drive results” real weight. Buttons, cards, icons and photography now work as one kit across every touchpoint.

We designed a website that makes a complex offer easy to navigate. Every capability, from precision and ultra-high purity machining to sheet metal, EDM, welding and cleanroom finishing, has its own page built on the same system, so buyers always know where to find capabilities, standards and next steps. Built in Webflow, the team can update it without a developer.

Proof is built into every page. Certifications like ISO 9001, AS9100D, ITAR and Nadcap sit front and centre, process timelines show how a part moves from design to delivery, and a clear Request a Quote path follows visitors from first click to final question.

We produced video content for the new brand, giving WS Associates a modern way to show their capabilities and partnerships, on the website and across their sales conversations.